Easily Multiply The Return On Your Ad Spend. Plus, Become A One-Click Real Estate Investor

December 12, 2022

Welcome to the DailyZoo!

In today’s issue, we’ll cover the fastest, cheapest and easiest way to get eyeballs on your ads. If you’re advertising on ad networks and not using this technique, you could be leaving a ton of sales on the table.

Speaking of easy, we’ll also look at how to tap into one of the most proven ways to build long-term wealth with the click of a mouse. I’m talking about generating landlord-like income and capturing real estate appreciation… without doing any of the hard work.

And finally, some good news from the world of crypto. A cleaner and energy-efficient solution to Bitcoin’s most significant problem.

Let’s get into it…

INDUSTRY INSIGHTS

The Virtual Billboards That Turn Cents Into Sales

Countless studies have shown that people need to see your product at least 5-7 times before they purchase anything. If you are running paid traffic to your offers, the cost of achieving this kind of saturation would quickly eat up your profits.

Thankfully there is a better and much cheaper way…

Retargeting is, without a doubt, the fastest, cheapest and easiest way to get in front of people’s faces.

Unlike the typical ads you pay a bit more for, retargeting allows you to drill down to show ads to people who have already visited your site, which is much cheaper to serve than regular ads.

Retargeting ads follow people around, showing your product to them repeatedly across the internet. Some of the most popular sites on the internet are plugged into ad networks that will display your ads on their platform.

For many of your potential customers, the retargeting process is unknown, and it simply looks like they’re seeing your product everywhere they go. So the mental side of that is saying: “look, this product is everywhere, so it must be something I should take a closer look at.”

It’s the same reason big companies will fork over a lot of money to be seen again and again on flashy Time Square billboards.

Thankfully you don’t have to spend a lot to achieve the same effect. Retargeting costs can be as low as a few cents per click.

The best part?

You’re able to generate more sales for pennies on the click because of the low cost of retargeted ads. That means your affiliates can make more money, and so can you!

If you haven’t looked into retargeting yet, do it now!

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We all know that affiliate marketing is the bomb and we love it. It’s perhaps the best way to make money online and it’s certainly the easiest way to get started earning.

The problem is that everybody else loves it, too; the barrier to entry is low and the competition high.

You’ve probably already noticed that most people are completely blind to your ads, banners, emails, reviews etc. they have seen it all before… and they simply zone out!

As always the key to affiliate marketing is to catch their attention and make them want what you have to offer.

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WEALTH, MARKETS & MONEY

Real Estate Income and Asset Appreciation Without The Work?

One of the best and most proven ways to build long-term wealth is through owning real estate.

Of course, it can be a hassle. Often you’ll need to get loans, find tenants, invest even more money into the property to make improvements and maintenance, etc.

But there’s an easier way to get the upsides of owning real estate without any of the headaches. And you can get access to it with one click of the mouse.

I’m talking about real estate investment trusts, also known as REITs.

REITs are traded on U.S. exchanges and are just as easy to buy as stocks. But REITs aren’t exactly stocks.

They are more like mutual funds, but instead of investing in stocks and bonds, they own a portfolio of real estate properties. REITs are basically massive landlords who generate revenue by leasing their properties and collecting rent.

Depending on the REIT, it can own anything from hotels and private beach clubs to storage units and residential real estate.

And not only do REITs dish out massive amounts of income, but they historically have offered capital appreciation. That’s because, over the long term, real estate prices tend to increase and at least keep pace with inflation. That’s a significant advantage over other income-producing securities like bonds.

Check out the total returns of REITs (blue) vs. the S&P 500 (red). Since 2002, a $10,000 investment would have grown to $60,000. However, the same capital would have “only” increased to $52,250 invested in U.S. stocks, as measured by the S&P 500.

REITs have generated about 9% annually over the past two decades. Even with inflation added to the equation, REITs returned 6.3% yearly on average.

So even after a challenging year for real estate, partly due to rising rates and some of the highest inflation on record, REITs are holding up well when measured over a longer-term timeframe.

There’s one other significant difference between REITs and other investments. They are required by law to pay out at least 90% of their taxable income to investors, which is why they tend to offer much larger yields than stocks and bonds.

Owning the S&P 500 would pay you about 1.8% in yearly dividends. REITs pay twice as much when measured by the Vanguard Real Estate Index Fund ETF (VNQ), which holds a basket of about 170 REITs. Purchasing a REIT ETF is an easy way to get exposure to the industry in one click through a brokerage.

But if you’re willing to do more due diligence on individual REITs, the yields can be much bigger. See for yourself:

Above is a table of some of the highest-yielding REITs in the market. We’ve also included the company’s current value measured by market capitalization, assets and current yearly yield.

As you can see, the REITs above pay 6%-10% a year, and most are trading at a discount relative to stated assets. But, of course, payments can be reduced or cut entirely, and asset valuations can be written down.

So as always, perform due diligence or consult a professional before making investment decisions. But, if the last century is any indication, now could be a good time for long-term investors to add REIT exposure.

TECH

Power Hungry Crypto Goes Green!

There’s no doubt that cryptocurrencies are here to stay and that blockchain and web 3.0 are the technologies of the future.

However, one of the most common critiques of Bitcoin is the ungodly amount of energy it uses. And make no mistake, it’s a fair criticism; Bitcoin uses a lot of electricity.

According to the Cambridge Bitcoin Electricity Consumption Index, it consumes about 120 terawatt-hours (TWh) of power a year. That is more than 0.5% of the world’s total usage. While that number may not seem extraordinary, consider this… Bitcoin consumes more power than Argentina, a country with 45 million people and Pakistan, with a population of 220 million!

In this age of climate change worry and environmental awareness, it is ironic that The Next Big Thing is polluting like crazy, often using power from giant Chinese coal-fired power plants. It has even been suggested emissions from Bitcoin could exceed the global savings currently made by driving electric vehicles, the article notes.

However, it looks like there is another way…

A recent change in how Ethereum works cut its power consumption by country-sized amounts. Ethereum is the second-large cryptocurrency by value and the amount of electricity saved thanks to the change is similar to that used by Ireland and Austria.

Like Bitcoin, Ethereum relies on a giant blockchain, constantly updating the database and logging every transaction. Previously, this was maintained and verified by a system called Proof of Work. Companies and volunteers were rewarded with new cryptocurrency coins for helping run the network. This system encouraged businesses to set up massive warehouses of computers running 24-7.

But Ethereum recently switched to a system called Proof of Stake, where the chance of creating a new coin no longer depends on the amount of computing work completed. The result… Ethereum’s electrical energy consumption fell by at least 99.84%.

This could be a green way forward for Bitcoin and other cryptos.

AROUND JVZOO

The semiconductor and chip “war” between the US and China continues as Taiwanese chip giant TSMC says it will triple its investment in a giant US plant to $40 billion. This investment will be one of the largest by a foreign company in U.S. history.
Two million-year-old DNA has revealed that in some of the northernmost lands on Earth, just 500 miles from the North Pole, the landscape couldn’t have looked more different from today’s polar desert. Instead, a new study finds that two million years ago, it was richly forested – so productive it was home to a menagerie of reindeer, rodents and surprisingly even majestic mastodons.
JPMorgan CEO Jamie Dimon says inflation could tip the US economy into a recession next year. He added that the $1.5 Trillion in savings Americans amassed during the COVID pandemic will run out sometime midyear next year and that it could very well derail the economy and cause a mild or brutal recession.

HEALTH

Exercise Snacks – The Ultimate Workout Hack

Yes, yes… we get it! We’re supposed to move more and get 30-40 minutes of moderately intensive daily exercise to stay healthy.

But sometimes you wonder whether the people handing out this “helpful” advice even have jobs. Between working 9-5, picking up the kids, grocery shopping, cooking and other chores… Many struggle to find 40 mins of free time a day… let alone the energy to use them for exercise.

That’s why this could be the ultimate workout hack for busy people.

A 2022 study has found that performing short bouts (1 minute or less) of vigorous exercise at intervals throughout the day was a “feasible, well-tolerated, and time-efficient approach” to improving heart and lung health and reducing the impact of a sedentary lifestyle on cardiometabolic health.

They call these 1-minute sessions “exercise snacks.”

But how do you know if your activity is considered vigorous? The answer is simpler than you think.

According to the U.S. Centers for Disease Control and Prevention, you shouldn’t be able to say more than a few words without pausing for a breath during vigorous activity.

So if you are short of breath and panting for air… you did it.

Exercise snacks work so well because they first get you moving, secondly, they get you up from a sedentary lifestyle we know is dangerous… and perhaps most importantly, they can easily fit into a busy life.

There are “non-traditional activities” that qualify as “vigorous activities” that you can do at home. These include:

dancing around your house
shoveling snow
carrying groceries upstairs
walking up and down stairs
playing with your kids or grandkids
mowing your lawn

And a quick search online will reveal thousands of short-duration exercises you can easily do at home.

JVZOO

Your Money Map

Here are some helpful links to get you started today. Check your sales, find new products to promote and win excellent products and cash!

JVZoo: login to your JVZoo account here.

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