Is your JV page missing critical information? Let’s fix it.

You’ve got your product tested and ready. Conversions are solid, and now it’s time to recruit your affiliates. Your JV page is where potential affiliates will go to get all the information about your product and launch. But, more importantly, your JV page must convince them they should promote your product. 

So what makes the perfect JV page?

First and foremost, you should have the date it’s going to be released and the date it’s going to end. Affiliates plan their promotions in advance, and if you don’t have the exact dates and times on your page, there’s a good chance you’re getting passed over. You don’t want them to have to try and track down anything. Instead, make it straightforward to find everything they need. 

We recommend including the below on all JV pages:

• Date and time of your launch. Tell people when they can start promoting.

• Date and time your launch ends. When should they stop promoting? Or, if your product is evergreen, let them know when your affiliate contest ends.

• Give all the details on your affiliate contest and prizes. Don’t forget to use spot prizes to incentivize people to promote your launch multiple times during your launch week.

• Give the commission percentages and examples of what people can earn by promoting your product.

• If you have the numbers (and you should), tell people what your conversion rates were in test promotions of the product/copy.

• Highlight how your previous launches have done and how well you have performed when promoting other people’s products.

• Give people links to swipe emails and other ads they can use. Make it as easy as possible for them to promote to increase the odds they pick your product.

• And don’t forget an email capture, so your affiliates can sign up for updates during your launch.

The key here is to make your JV page structure easy to read. The best affiliates are always busy. If they can’t find everything they need in a few minutes, they will move on to something else.

And don’t leave your JV page until the last minute. The best affiliates plan their promos weeks and sometimes even months in advance. Your JV page should be one of the first things you finish when planning your next launch.